I started helping organizations change their culture strategically in the mid-1990s. I recently pulled out a handbook from that era written by Price Pritchett and Ron Pound, a leading Dallas based consulting firm at the time. This 1993 handbook was called “High Velocity Culture Change.” He
re are some quotes that reflect the mindset of an era where org change centered on a blood and guts approach!
“Watching a corporate culture change is like walking through a war zone. You see misery. Wreckage. Trauma.” pg. 22
“Morale craters. Attitudes sour. Trust evaporates quicker than an early morning fog. Stress levels hit all-time highs.” pg. 32
“The right kinds of moves are guaranteed to cause stiff opposition. Your popularity rating will go into free fall.” pg 38
“Give your best people the big jobs. As for the others…reassign them. Fire them. Or neutralize them somehow. Remember that money is power. The more you make your adversaries dependent on you for funding their financial needs, the more you gain control.” pg. 38
“Setting out to change the culture is like taking on an army of secret police. You know the enemy is everywhere, ready to crack down on the people who don’t conform. Cold-blooded and forever watchful, culture cannot tolerate the unconventional.” pg 40
“The are various reasons for a high-velocity approach to culture change. There are no valid arguments for going slowly.” pg 44
Whew. Is your heart pounding and blood pressure through the roof? The latter statement really knocks me over since going slowly upfront is the secret to rapid culture change in my experience i.e. “Leadership by the inch is a cinch!”
While there is no question that culture strongly resists change, the old school blood and guts approach damages trust so badly it can never be rebuilt. Indeed, the backlash from that era has been so great that many corporate leaders today are afraid to address culture change at all! That is foolish too, because strategic growth frequently needs the culture to change (but not always).
The Near-Far Culture Shift method outlined in “Who’s The Driver Anyway?” is one approach that changes org culture without the pain and turmoil of the bad, old days. It works because employees are taught to recognize the existing culture as it is happening. They learn a common language for collaboratively shifting who gets to decide. This is the key to success because org culture is controlled by who gets to decide. When people agree upfront to change how decisions get made, then the culture itself changes naturally and builds trust along the way. The effect is exponential -small at first, large later on.
Fewer and fewer organizations can use old-school command and control to force change on their staff. Employee legal rights are stronger, severance costs are higher and turnover risk is greater. Leaders themselves don’t want the high stress and reputational damage. Social media has changed that aspect of leadership in a major way.
The Near-Far method provides a logical, clear method to strategically “decide” what is the right culture, including one that is far more flexible and adaptive. It is simple to understand, collaborative to implement and real in its impact.





